Many self-employed professionals earn part or all of their livelihood by helping people make a difference in their personal lives.

As a coach, consultant, mentor, or like-minded advisor with a different area of expertise, self-employed professionals attract and serve their clients through their professional service businesses.

In this HSP-friendly book, author Larry Easto draws upon his decades of experience delivering and marketing professional services.

Lessons from How to Succeed in Your Professional Service Business

Reading this book will help you learn the following:

• ​How to clarify your true passion and purpose upon which you can build your successful professional service business;
• How to identify your core beliefs, values and attitudes which will help guide your critical decisions and inspired actions;​
• ​How to meet and overcome the many challenges of marketing professional services;
• ​How to attract more and better clients;
• ​How to generate more new business authentically—like making new friends and maintaining sustainable relationships with them;
• ​How the Law of Attraction can help generate the results you want;
• ​How a SWOT analysis can help you leverage your strengths to maintain your competitive advantage;
• ​And so much more ….

Whether you are just thinking of going out alone or have a well-established professional service business, this book can help you achieve the success you want and deserve.

And if you care as much about the difference that you help bring about in your clients’ lives as you do about the income you generate for yourself … even better!

Instead of the shameless self-promotion, exaggerated benefits and outright lies that are too common in today’s noisy and crowded marketplace, this book helps you distinguish yourself from the competition by showcasing the true, best stuff.

What better way to attract more ideal clients—those folks whom you love to serve … and are really good at helping?

How To Succeed In Your Professional Service Business is available at major booksellers online and offline.